Portfolio: Steve Kelly 'Ad copy when you need
it most'
With copywriting experience in the big international advertising
agencies, I have produced many great ad campaigns.
My portfolio bulges with well-crafted adverts that never fails to
impress. These are just a few...
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Client: USADA (US Anti-Doping
Agency)
Brief: Promote to athletes the ‘Anti-drugs
in sport’ message. Especially with the upcoming Olympic
games
Medium: Billboard/sports locker-room posters
& specialist sports magazines
Main text: What do you remember Ben Johnson
for?
Strap line: Only losers take drugs |
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Client: USADA (US Anti-Doping Agency)
Brief: Promote to athletes the ‘Anti-drugs
in sport’ message. Especially with the upcoming Olympic
games coming soon
Medium: Billboard/sports locker-room posters
& specialist sports magazines
Main text: Don't let the Olympics be remembers for
its losers. |
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Client: USADA (US Anti-Doping Agency)
Brief: Promote to athletes the ‘Anti-drugs
in sport’ message. Especially with the upcoming Olympic
games coming soon
Medium: Billboard/sports locker-room posters
& specialist sports magazines
Main text: We start looking for drug users at the top
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©Copyright 2004.
All concepts and contents within this portfolio
are the exclusive property of Steven Kelly or his clients
